Search Engine Optimization (SEO) Specialization
SEO (Search Engine Optimization) is the practice of optimizing a website’s content and structure to improve its visibility and ranking in search engine results pages (SERPs).
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Course
Earn a career credential that demonstrates your expertise
- Beginner level
- No prior experience required
- 3 Months
- Flexible schedule
Training Description
Discover the power of SEO with our course. From understanding search engine algorithms to implementing effective strategies, learn how to optimize your website and drive organic traffic. Elevate your digital presence and achieve your business goals with our expert-led SEO training.
What you'll learn
- Fundamentals of SEO: Understanding what SEO is, how search engines work, and why it's essential for businesses and websites.
- Keyword Research: Learning how to find and prioritize the right keywords for your website based on relevance, search volume, and competition.
- On-Page SEO: Techniques to optimize individual web pages to rank higher and earn more relevant traffic. This includes optimizing meta tags, headings, content, and images.
- Off-Page SEO: Strategies to build authority and credibility for your website through link building, social media promotion, and other external factors.
Skills you'll gain
Keyword Research
On-Page Optimization
Technical SEO
Link Building
Content Creation
Advance your subject-matter expertise
- Advanced Technical SEO: Master JavaScript rendering, server log analysis, and international SEO.
- Content Strategy: Develop advanced content strategies like content gap analysis and optimizing for different buyer journey stages.
- Link Building Tactics: Explore sophisticated methods such as broken link building and influencer outreach for high-quality backlinks.
- Analytics Mastery: Enhance analytics skills to measure ROI accurately and derive actionable insights from tools like Google Analytics.
Get exclusive access to career resources upon completion
Resume review
Improve your resume and LinkedIn with personalized feedback
Interview prep
Practice your skills with interactive tools and mock interviews
Career support
Expert guidance on skills, job searches, and career goals.
Syllabus of Our SEO Course
- Fundamentals of Google SEO
- Keyword Research and Analysis
- On-Page Optimization
- Off-Page Optimization and Link Building
- Technical SEO
- Introduction to SEO
- Keyword Research and Analysis
- On-Page Optimization
- Off-Page Optimization and Link Building
- Technical SEO
- Content Creation and Marketing
- Introduction to Website Optimization
- Performance Optimization
- Usability and User Experience (UX) Optimization
- Accessibility Optimization
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
- Content Topic Clusters and Pillar Pages
- Content Expansion and Updating
- Semantic SEO and Natural Language Processing (NLP)
- Social Media Optimization (SMO)
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Select courses based on your needs
Upskill your careers to excel in the digital economy.
SEO Starter
₹7999
Every Month
Ideal option for an individual to gain experience and explore future opportunities
SEO Pro
₹21999
3 Months Duration
Ideal option for an individual looking to explore career in WordPress world
Frequently asked questions
Our SEO course covers the fundamentals and advanced strategies of Search Engine Optimization, including keyword research, on-page and off-page SEO, link building, and analytics.
No prior SEO knowledge is required. The course starts with the basics and progresses to more advanced topics.
You will learn keyword research, content optimization, technical SEO, link building strategies, analytics, and how to develop and implement an effective SEO strategy.
Yes, our instructors and support team are available to assist you with any questions or challenges you may encounter throughout the course.
Our course is designed by industry experts with a focus on practical, real-world applications. We provide hands-on exercises, up-to-date content, and personalized feedback to ensure you gain valuable skills.
Customer success case studies
Discover how businesses like yours transformed with our software. Real stories of growth, innovation, and success.
I just had to take a moment to express my gratitude for the outstanding service they provided. Their complete assistance and efforts were truly remarkable
Frederic Hill
Founder & CEO
Every step of the way they provided helpful advice, recommended strategies to ensure our website was optimally set up, and made sure every element was clear and concise.
Julie Kyle
Account Executive
Excellent service and throughly trained professionals, and their follow-up on tickets was handled with such care and attention to detail.
Brendan Buck
Data Engineer
Every step of the way they provided helpful advice, recommended strategies to ensure our website was optimally set up, and made sure every element was clear and concise.
Paige Lowery
Head of Brand
I just had to take a moment to express my gratitude for the outstanding service they provided. Their complete assistance and efforts were truly remarkable.
Stefan Ball
Marketing Manager
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